ABSTRACT
This study is aimed at analyzing the features of the functioning of the hospitality industry in the South of Russia. The authors gave a brief description of the Southern Federal District, analyzed the quantitative indicators of collective accommodation facilities, the total number of rooms in hotels and rooms of the highest category in hotels and similar accommodation facilities over the past five years. The study revealed the degree of impact on the hospitality industry of the analyzed region of the pandemic caused by COVID-19, analyzed the income from the services provided by collective accommodation facilities of the Southern Federal District, including the republics of Adygea, Kalmykia, Crimea, Krasnodar Territory, Astrakhan, Volgograd, Rostov regions and the federal city of Sevastopol. The study includes statistics on the number of citizens of the Russian Federation and foreign citizens accommodated in collective accommodation facilities, the average number of employees of hospitality industry enterprises. The analysis made it possible to develop recommendations for improving the activities of city hotels and suburban accommodation facilities through the use of new, more efficient sales channels, the introduction of personalization using CRM systems, expanding the list of additional services that make it possible to develop comprehensive tourist offers such as weekend tours, which will allow if you do not provide new jobs, then save the existing ones, contribute to preventing the closure of business in the hospitality industry, thereby maintaining the standard of living in the district by maintaining the income of the population and preserving the income of local budgets. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.